MSBuild Task messages to display in Visual Studios 2010

To get MSBuild Task <Message /> to display in Visual Studios 2010 output window either:

- Use the attribute Importance set to high 

<Message Text="Some message"  Importance="high" />

OR

- Change the verbosity setting in Options dialog > Projects and Solutions > Build and Run > MSBuild project build output verbosity to Normal or Detailed. (This has the side effect of outputting too much though).